6/30/2018

On being … a statement


By Ingrid Sapona

I was driving home when I first heard about Melania Trump’s visit to Texas to tour a shelter housing children the U.S. government has separated from their parents at the border. I’ll admit, my first thought was that sending the First Lady to see the children was a clever PR move. I thought that until I heard about the jacket she wore as she left the White House.

Though I figured there must have been some truth to the story, a number of things about it seemed unlikely. The first was that Melania would wear a $39 jacket from Zara, a Spanish retailer known for its low-cost imitations of others’ designs. I just can’t picture her shopping at Zara. I also wondered how anyone would immediately recognize it was a Zara jacket. (Of course, just because I don’t pay attention to fashion doesn’t mean others don’t.)

The other part of the story that seemed truly unreal was that there was writing on the jacket that read: “I really don’t’ care, do you?” I imagined the only reason we knew that was because some paparazzi with a super zoom lens must have noticed writing on the jacket. But surely they misread it, I thought. Later, when I saw the pictures of the large white lettering on the back, it was clear that no zoom lens was required – all but the visually impaired could read it. 

In the 24 hours that followed, there was a lot said about Melania’s jacket choice. Her communications director insisted it’s just a jacket and there was no hidden message. But even her husband took issue with that explanation, tweeting that the message on the jacket was an expression of Melania’s views about the “Fake News”.

Where do you stand on the matter? Do you think it was just an innocent clothing choice? Something grabbed in haste as she was heading out the door? I’m in the camp that thinks the jacket was a statement. I just don’t see how it couldn’t be. First off, as others have noted, as a former fashion model she must have a heightened sense about what clothes represent. Furthermore, even if she didn’t realize when she moved into the White House that her clothing choices were newsworthy, by now she must. The buzz about her high heels as she boarded Air Force One en route to Puerto Rico after hurricane Maria surely was a teachable moment for her.

As for what statement she was making, as a plain language specialist, given the clarity of the words and the simplicity of the sentence structure, I’d say the message is pretty clear. Of course, you can argue that precisely what she doesn’t care about isn’t clear. Those who believe actions speak louder than words say the message she was sending by heading to Texas was of compassion – regardless of the words on the jacket. After all, she was going to visit innocent children – victims of the cruelty inflicted by her husband and his administration – clearly, she went because she cares about them. Interestingly, those who argue her actions speak louder than words ignore the fact that her wearing a coat with that commentary emblazoned across the back was an action too.  So, which of her actions speak louder, err, clearer?

Another way to try to understand someone’s meaning is to consider their intent. Of course, we don’t know what Melania’s intent was when she wore that jacket. But, if you want someone to know your intent, it’s up to you to express it clearly. And, if you feel your intent’s been misconstrued, it’s within your power to clarify what you meant. Keeping silent when controversy is swirling around about something you said – or did – is a statement too.

I can certainly imagine mindlessly pulling a jacket from a full closet as I head out on an errand. (Can you say autopilot?) But I can’t see myself buying something with that message on the back and not thinking about what others might think if they read it. And, I’d certainly think about it if I was wearing it when I was going out on business.

I think there’s a lesson in this for all of us: everything we say and do is a statement about who we are and our beliefs. Indeed, it seems it’s a lesson Sarah Sanders might have picked up on this week if she hadn’t been busy feeling virtuous about how politely she exited a restaurant when the owner asked her to leave. Sanders’ subsequent tweet about the restaurant owner’s actions saying more about the owner than about Sanders makes it clear that Sarah doesn’t get it. She doesn’t see how her standing up and lying for Trump speaks volumes about her own values and standards.

© 2018 Ingrid Sapona

6/15/2018

On being ... admirable


By Ingrid Sapona

Finding a title for today’s column was hard – not because I couldn’t think of one, but because there were too many to choose from. I’ll give you a few examples of those I vetoed in a minute, but before I do, let me explain what’s been weighing on my mind.

What’s set my mind awhirl this week is Trump’s – and his advisor’s – comments about my Prime Minister (Justin, as Trump likes to refer to him) in the aftermath of the G7 meeting. I know the story got some play in the U.S., but I also know it was swiftly overshadowed by Nobel Prize (self-)Nominee Trump’s meeting with Kim Jong Un.

As you might imagine, north of the border we took note of Trump’s post G7 tweet that Trudeau is “dishonest and weak”, not to mention the comments his staff made on the Sunday political talk shows. The best that can be said about Peter Navarro’s comments that Trudeau’s behaviour was “amateurish”, “rogue”, and “sophomoric” is that Navarro clearly has a bigger vocabulary than Trump.

But, Navarro’s comment about a special place in hell seemed truly over the top to us. (Actually, always a sucker for a pun, I smiled when I read one commentator’s reference to Navarro’s special place in hell comment as “especially incendiary”.) And yes, Navarro’s subsequent admission that the language he used was “inappropriate”, made the news here too. I’d be remiss if I didn’t point out that by our standards, that didn’t cut it as an apology. But never mind…

And yes, we also heard Larry Kudlow’s comment about Trump not wanting to appear weak to Kim. Though I’ll get to why we found that explanation odd – it did help us understand that Trump’s comments were not really for our benefit. Instead, they were apparently meant to paint a picture for Kim, who was next up in Trump’s speed dating overseas adventure. But, we can’t quite understand why Kudlow and Co. don’t understand that Kim could, in fact, see the President’s bullying of his closest allies as reason to not believe anything he hears from Trump at the negotiating table. But never mind…

Anyway – with this background, I offer up some of the other titles I considered for today’s column, along with the reason I decided against each.

On being … baffling – too obvious.
On being … insulted – too obvious.
On being … an unprecedented attack – too obvious.
On being … an abrupt shift – too obvious.
On being … bizarre – well, this is true of pretty much everything Trump says and does.

As it happens, these are all descriptions reporters and commentators here used to describe Trump’s sudden decision to end the budding bromance he and Justin had going.

While all these terms certainly reflect the astonishment we feel, they don’t really capture the genuine concern we feel with Trump at the helm of the neighbor we’ve shared the longest undefended border with. Bluster and antics aside, how would you interpret the President’s statement that Trudeau’s comment after the G7 meeting is going to cost the people of Canada a lot of money. The common interpretation of that was that Trump is intent on punishing the people of Canada. That kind of confirms our view that the national security justification for imposing tariffs on Canadian steel and aluminum is a ruse.

Regardless of the intended audience for the insults and exaggerations, given what’s at stake – in terms of both trade and having an on-going working relationship between the two countries – clearly you’d expect the Canadian government to react. And it’s precisely the calm, dignified reaction of Trudeau and his cabinet that has caused me to write today’s column.

I thought it was brilliant that Trudeau, rather than dignify Trump’s bullying and personal attack, had Foreign Affairs Minister Chrystia Freeland respond. And I loved that her comment was that “Canada does notbelieve that ad hominem attacks are a particularly appropriate or useful way toconduct our relations with other countries.” A couple days later Freeland, who has been Canada’s main representative in the NAFTA renegotiations, also reminded people that, “From day one, we have saidthat we expected moments of drama and that we would … keep calm and carry onthroughout those moments of drama.

And it wasn’t just Trudeau’s governing party that took the high road. Andrew Scheer, leader of the opposition party, was similarly professional. Scheer said, “Divisive rhetoric and personal attacks from theU.S. administration are clearly unhelpful.

I find it most admirable that our Prime Minister is able to eloquently articulate our values (that Canadians are polite and reasonable but that we will also not be pushed around) AND that our representatives live those values.

©2018 Ingrid Sapona