6/30/2018
By Ingrid Sapona
I was driving home when I first heard about Melania Trump’s
visit to Texas to tour a shelter housing children the U.S. government has
separated from their parents at the border. I’ll admit, my first thought was
that sending the First Lady to see the children was a clever PR move. I thought
that until I heard about the jacket she wore as she left the White House.
Though I figured there must have been some truth to the
story, a number of things about it seemed unlikely. The first was that Melania
would wear a $39 jacket from Zara, a Spanish retailer known for its low-cost
imitations of others’ designs. I just can’t picture her shopping at Zara. I
also wondered how anyone would immediately recognize it was a Zara jacket. (Of
course, just because I don’t pay attention to fashion doesn’t mean others
don’t.)
The other part of the story that seemed truly unreal was
that there was writing on the jacket that read: “I really don’t’ care, do you?”
I imagined the only reason we knew that was because some paparazzi with a super
zoom lens must have noticed writing on the jacket. But surely they misread it,
I thought. Later, when I saw the pictures of the large white lettering on the
back, it was clear that no zoom lens was required – all but the visually
impaired could read it.
In the 24 hours that followed, there was a lot said about
Melania’s jacket choice. Her communications director insisted it’s just a
jacket and there was no hidden message. But even her husband took issue with that
explanation, tweeting that the message on the jacket was an expression of
Melania’s views about the “Fake News”.
Where do you stand on the matter? Do you think it was just
an innocent clothing choice? Something grabbed in haste as she was heading out
the door? I’m in the camp that thinks the jacket was a statement. I just don’t
see how it couldn’t be. First off, as others have noted, as a former fashion
model she must have a heightened sense about what clothes represent.
Furthermore, even if she didn’t realize when she moved into the White House
that her clothing choices were newsworthy, by now she must. The buzz about her
high heels as she boarded Air Force One en route to Puerto Rico after hurricane
Maria surely was a teachable moment for her.
As for what statement she was making, as a plain language specialist,
given the clarity of the words and the simplicity of the sentence structure, I’d
say the message is pretty clear. Of course, you can argue that precisely what
she doesn’t care about isn’t clear. Those who believe actions speak louder than
words say the message she was sending by heading to Texas was of compassion –
regardless of the words on the jacket. After all, she was going to visit
innocent children – victims of the cruelty inflicted by her husband and his
administration – clearly, she went because she cares about them. Interestingly,
those who argue her actions speak louder than words ignore the fact that her
wearing a coat with that commentary emblazoned across the back was an action
too. So, which of her actions speak louder,
err, clearer?
Another way to try to understand someone’s meaning is to consider
their intent. Of course, we don’t know what Melania’s intent was when she wore
that jacket. But, if you want someone to know your intent, it’s up to you to
express it clearly. And, if you feel your intent’s been misconstrued, it’s within
your power to clarify what you meant. Keeping silent when controversy is
swirling around about something you said – or did – is a statement too.
I can certainly imagine mindlessly pulling a jacket from a
full closet as I head out on an errand. (Can you say autopilot?) But I can’t see
myself buying something with that message on the back and not thinking about
what others might think if they read it. And, I’d certainly think about it if I
was wearing it when I was going out on business.
I think there’s a lesson in this for all of us: everything
we say and do is a statement about who we are and our beliefs. Indeed, it seems
it’s a lesson Sarah Sanders might have picked up on this week if she hadn’t
been busy feeling virtuous about how politely she exited a restaurant when the
owner asked her to leave. Sanders’ subsequent tweet about the restaurant owner’s
actions saying more about the owner than about Sanders makes it clear that Sarah
doesn’t get it. She doesn’t see how her standing up and lying for Trump speaks
volumes about her own values and standards.
© 2018 Ingrid Sapona
6/15/2018
On being ... admirable
By Ingrid Sapona
Finding a title for today’s column was hard – not because I
couldn’t think of one, but because there were too many to choose from. I’ll
give you a few examples of those I vetoed in a minute, but before I do, let me explain
what’s been weighing on my mind.
What’s set my mind awhirl this week is Trump’s – and his
advisor’s – comments about my Prime Minister (Justin, as Trump likes to refer
to him) in the aftermath of the G7 meeting. I know the story got some play in the
U.S., but I also know it was swiftly overshadowed by Nobel Prize (self-)Nominee
Trump’s meeting with Kim Jong Un.
As you might imagine, north of the border we took note of Trump’s
post G7 tweet that Trudeau is “dishonest and weak”, not to mention the comments
his staff made on the Sunday political talk shows. The best that can be said
about Peter Navarro’s comments that Trudeau’s behaviour was “amateurish”,
“rogue”, and “sophomoric” is that Navarro clearly has a bigger vocabulary than
Trump.
But, Navarro’s comment about a special place in hell seemed
truly over the top to us. (Actually, always a sucker for a pun, I smiled when I
read one commentator’s reference to Navarro’s special place in hell comment as
“especially incendiary”.) And yes, Navarro’s subsequent admission that the
language he used was “inappropriate”, made the news here too. I’d be remiss if
I didn’t point out that by our standards, that didn’t cut it as an apology. But
never mind…
And yes, we also heard Larry Kudlow’s comment about Trump
not wanting to appear weak to Kim. Though I’ll get to why we found that
explanation odd – it did help us understand that Trump’s comments were not
really for our benefit. Instead, they were apparently meant to paint a picture
for Kim, who was next up in Trump’s speed dating overseas adventure. But, we
can’t quite understand why Kudlow and Co. don’t understand that Kim could, in
fact, see the President’s bullying of his closest allies as reason to not
believe anything he hears from Trump at the negotiating table. But never mind…
Anyway – with this background, I offer up some of the other
titles I considered for today’s column, along with the reason I decided against
each.
On being … baffling – too obvious.
On being … insulted – too obvious.
On being … an unprecedented attack – too obvious.
On being … an abrupt shift – too obvious.
On being … bizarre – well, this is true of pretty much
everything Trump says and does.
As it happens, these are all descriptions reporters and
commentators here used to describe Trump’s sudden decision to end the budding
bromance he and Justin had going.
While all these terms certainly reflect the astonishment we
feel, they don’t really capture the genuine concern we feel with Trump at the
helm of the neighbor we’ve shared the longest undefended border with. Bluster
and antics aside, how would you interpret the President’s statement that Trudeau’s
comment after the G7 meeting is going to cost the people of Canada a lot of
money. The common interpretation of that was that Trump is intent on punishing
the people of Canada. That kind of confirms our view that the national security
justification for imposing tariffs on Canadian steel and aluminum is a ruse.
Regardless of the intended audience for the insults and exaggerations,
given what’s at stake – in terms of both trade and having an on-going working relationship
between the two countries – clearly you’d expect the Canadian government to
react. And it’s precisely the calm, dignified reaction of Trudeau and his cabinet
that has caused me to write today’s column.
I thought it was brilliant that Trudeau, rather than dignify
Trump’s bullying and personal attack, had Foreign Affairs Minister Chrystia
Freeland respond. And I loved that her comment was that “Canada does notbelieve that ad hominem attacks are a particularly appropriate or useful way toconduct our relations with other countries.” A couple days later Freeland, who has been Canada’s main representative in the
NAFTA renegotiations, also reminded people that, “From day one, we have saidthat we expected moments of drama and that we would … keep calm and carry onthroughout those moments of drama.”
And it wasn’t just Trudeau’s governing party that took the
high road. Andrew Scheer, leader of the opposition party, was similarly
professional. Scheer said, “Divisive rhetoric and personal attacks from theU.S. administration are clearly unhelpful.”
I find it most admirable that our Prime Minister is able to
eloquently articulate our values (that Canadians are polite and reasonable but
that we will also not be pushed around) AND that our representatives live those
values.
©2018 Ingrid Sapona